Soho Apartment by . Jimmie Karlsson and Martin Nihlmar are a duo of talented creatives more famously known as ‘Jimmie Martin’, the award-winning furniture design company based in Kensington, London. Little over a year or so ago, they joined forces with Sally Anne McCoy. An established Interior Designer with 15 years experience in interior design. They’re fresh and alternative. Their attitude is to lead not follow. And their passion is creating luxury with no rules.